Writing

Does Your Audience Really Matter?

Yes and no. When thinking of creating a living off your content whether it be books, newspaper articles, or social media; your audience is key. You have to make people happy so they will consume more and more. Make them want to use their hard-earned money to support you. But, if you are making content only for fun, then do whatever makes you happy without worrying about what people think.

But if you are the former kind of creator, then here are my tips on what you need to be concentrating on in order to drive up your exposure and growth.

Tip #1:

Be Present.

If you are an indie author, you are relying on social media to market yourself because without it- no one will know who you are. But in order to grow followers, you need to be present. I am learning this tip as well and doing my best to remain consistent.

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Tip #2:

Know Who Your Target Audience Is.

This is important when writing any type of content. You don’t want to write about programming computers while marketing on social sites more targeted towards teenage audiences, granted you might get a few sales, but not as much as you would get on a business site or online education site.

Tip #3:

Monitor Your Own Comments And Reactions To Hate Or Negative Feedback.

If you blow up on someone commenting about your content or giving your book a negative review, people will screenshot it and spread it to their friends. Those friends then have potential to spread it to their friends and so on and so forth. Not good. There is also great potential for your brand in such moments by replying with grace and politeness. People will find your more appealing if you don’t throw punches at your “haters”. So think before you click that “reply” button!

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Tip #4:

Focus Your Media Posts.

It’s fine to have other channels or other profiles on the same social sites, but you have to realize that people will want your presence on a certain account to be consistent. If people don’t know what to expect, or when to expect it, they will find it difficult to follow you because they will want a certain type of content from you.

Tip #5:

Recognize Your Audience As Your Tribe.

These are the people who will become a family to you. Replying and remaining present with them not only feels genuine, but it feels relatable. You will seem less like a business scheme and more like a friend to people who genuinely want to buy your stuff and support you. Getting no response from you either through a IM, public post, or just a simple like will make your audience feel ignored and unimportant. In the end people become less engaged and a little more wary of your brand seeing as you being strictly business and less of a person who genuinely cares about them- instead it will feel like you care more about their wallet.

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Tip #6:

Create Value For Others.

If people are going to find you and follow you be sure that they get something back for it. Sure your personality is a HUGE bonus, but they will not feel compelled to keep consuming your work if they come up short. Just keep in mind that no one owes you anything. They don’t owe you their attention. You have to earn it by being helpful to them like a mentor or trusted friend.

Don’t you find yourself drawn to people who add to your life whether if they are a good listener or an advice giver? Exactly.

So far, those are my tips on how to be more of a leader in social media. Thank you so much for reading, guys. Take care, and let me know what other tips you think are important. Also, did these tips help you? Let me know in the comments!

Life

Disillusionment After Uni: Moving Forward

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Well, what can I say after a title like that, huh? Well first let me start by saying that this is in no way a negative sort of post, it is a self-recording of what I have been through since graduating college.

I have taught myself a lot since my education has fallen into my own hands. When attending college, I didn’t seek out much guidance because I was often told to take pricier classes, or more classes than what I needed. One time I was placed in a math far above my level, I’m not so good in the mathematic area, but ever since then I never sought out any guidance and took only what I needed. This meant I only worked in a library job for 2 years for fun, with no real intention on being a librarian.

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What have I learned?

Well, I guess I have learned that not planning what my next move might have made the transition from student to working adult a little more tedious. Now I only have vague credentials that are “all over the place” like most hiring jobs tell me. I come from a very small town in Ohio (in the United States for anyone reading who is unfamiliar with the states), this is a place where I see poverty every day. People struggle to make ends meet and are “stuck” in place by the questionable economy.

When I graduated, I started applying to every place I could. I sent my resume to blogging sites, magazines, and even libraries. But no one was hiring a fresh and possibly inexperienced grad.

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When I got my hundredth (or quite close to my hundredth) rejection letter, I wanted to give up. I would throw myself onto my bed and stare at the ceiling- I knew I’ve hit a roadblock.

What now? What now? What now?

I would repeat those words as I paced, unemployed for two months and running out of savings. I then caved and applied to any opening I saw online, jobs high schoolers usually had. That was when I got a job at a movie theater.

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Now I don’t want to be a pessimist and say that the world was awful for reducing me, a college grad, into such a position as a part-time cashier at a small theater in a dying mall. It was the opposite. I went into myself for the time, watching the world as an observer. I didn’t want to think about the direction my life would take next.

So now here’s the hard part- I got an idea. What if I teach myself what they would teach me in school for a lot less and find a job that would give me a chance? Well, I started to pay for courses online (making sure they were accredited) while I started to reapply for jobs like a mad woman.

That was when I got a phone call. One private business called up my house and was asking to see me for an interview. My heart nearly flew out when I heard her say “for the photography assistant position”. Holy crap!

I had taken two years of Photoshop, film, and media training in a career center during my high school years. Nothing to do with my college degree. I jumped on the opportunity and went to my interview with high hopes.

What I came to was blessing in disguise.

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I didn’t want to get out of my car. It was a very warm May morning, but I wanted to just sit in my car and stare at the building before me. I couldn’t believe my one big breakthrough was in a dilapidated old house right beside a run-down bar. I set out an alert on my phone, knowing I’ve seen movies that ended badly after these situations before going in.

“No one really walks in the door when the see the place,” said one manager as we sat down for the interview. I told them my experience with photography and editing, and how I liked to create beautiful videos and pictures in my free time. Next thing I knew, I got a phone in the morning. I was hired!

Now I’m not saying it was the best gig, but it was an amazing experience to travel on the road and see new things and places. The girl I was assistant to was the sweetest person I could have been matched with. This job gave me confidence in myself and made me think ‘if I could find this job, I could find any job if I give it a chance’.

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That job didn’t last more than two months, the business went belly up and I was once again only working part-time at the theater. I knew I had to put my degree to good use one way or another and what better way than being a substitute teacher? I applied and got the job as fast as I could, traveling from school to school to teach new kids every day… I hated it.

I was desperate for money and I had two jobs that were not what I wanted to do. That was when my friend told me about the full-time position I am currently at now. It’s not what I had wanted, but seeing how far I’ve come and all the adventures I’ve already had, I know I won’t be lost for too long. After everything I went through this last year I found that my degree isn’t everything and it won’t give me the world. My determination and open mindedness got me every job I’ve had so far. They aren’t in my field of study, but they are helping me get to where I want to be.

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I am here to encourage anyone, degree or not, to keep your mind open and enjoy where you are because just one year out of college I found a huge group of friends, traveled for miles around as a photographer, met many different people, seen many strange places as a substitute teacher (while getting tips on a possible way to go if I wanted to pursue education), and found a job that gave me my own office (which oddly has been a dream of mine).

I can’t wait to see where this new year will take me! But I know I don’t have to stay in one place for too long if I don’t want to.

Life

You Are Never Too Old to Start a New Adventure!

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The Hobbit was an inspirational book to me in school for many reasons. Later in college it was nice to recall that Bilbo, a hobbit in his fifties, started his exciting adventure at a later age than what is typical in the popular opinion that only the young can under go journeys that allow us to grow as people. Inspired, I felt the world was open to many possibilities to all of us at any age and all walks of life. The older you get, the more people expect you to have “figured it out”, but life is not at all that simple and never goes entirely as planned. I am here to tell you that it is okay!

 

College acceptance of students of any age should be enough of an example of teaching people willing to learn at any age, and that new beginnings is not exclusive to those younger than thirty. You don’t have to figure out what life style or career will bring your true fulfillment by twenty-six. You can get your toes wet in fields you are interested in and try new things all you want. If you find it doesn’t meld with you- I implore you to keep looking for that sense of happiness and fulfillment. I have heard from so many sources that you must learn to just grin and bear the life of employment and it is typical to hate your job. But why must that be?

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It is possible to look forward to go to work every day and be happy. We hear about those who found the jobs that make them very excited. If you find that your interest and happiness is not in your current field, I would suggest starting at the bottom rung of the ladder of a new career you have interest in. Learn the trade and see if it is a right fit.

Life is full of new experiences. Try new things, dive in, and enjoy the journey we are endlessly trying to figure out.

Life

Minimum Wage Jobs: Why You Need At Least One On Your Resume

adult-business-commerce-375889 (1).jpgHappy Friday! This post I am going to be discussing the minimum wage job. So, you are fresh out high school/ college and currently looking for employment? Finding an immediate income is never a bad decision. A job is a job and it is something to be proud of. Employment gives you a sense of accomplishment and money.

I used to think I was above having a minimum wage job, that I deserved more than that slice of life. But I feel working a minimum job for a year or a life time is worth the journey. In order to be an effective worker anywhere you must humble yourself. Be proud that you have a job. Many people wish they were in your shoes.

Another part of minimum wage work is knowing that you don’t have to stay there. You can up and leave within whatever two weeks you choose. Finding a new job, no matter the wage, will bring new experiences and the ability to meet people.

The third thing is knowing that money doesn’t mean success. There are countless people who are miserable though they have more money than they can ever spend in their lives! Success is measured in your own happiness. If you are among people who understand you and make you happy, then you have accomplished what so many want to have.

My own experience with minimum wage jobs had gotten me out of my shell and released me into the world with greater understanding. I was made to communicate with so many people on a daily basis, increasing my working and problem-solving skills.

I wish everyone could take some time to work part-time at a restaurant, gas station, or any other job that deals with people from all walks of life. It is an experience of invaluable knowledge.

Please don’t tear yourself down only because of your paycheck. Look at the value in your temporary position and the memories an office job could never give you. And remember to always enjoy the ride.