Yes and no. When thinking of creating a living off your content whether it be books, newspaper articles, or social media; your audience is key. You have to make people happy so they will consume more and more. Make them want to use their hard-earned money to support you. But, if you are making content only for fun, then do whatever makes you happy without worrying about what people think.
But if you are the former kind of creator, then here are my tips on what you need to be concentrating on in order to drive up your exposure and growth.
If you are an indie author, you are relying on social media to market yourself because without it- no one will know who you are. But in order to grow followers, you need to be present. I am learning this tip as well and doing my best to remain consistent.
Know Who Your Target Audience Is.
This is important when writing any type of content. You don’t want to write about programming computers while marketing on social sites more targeted towards teenage audiences, granted you might get a few sales, but not as much as you would get on a business site or online education site.
Monitor Your Own Comments And Reactions To Hate Or Negative Feedback.
If you blow up on someone commenting about your content or giving your book a negative review, people will screenshot it and spread it to their friends. Those friends then have potential to spread it to their friends and so on and so forth. Not good. There is also great potential for your brand in such moments by replying with grace and politeness. People will find your more appealing if you don’t throw punches at your “haters”. So think before you click that “reply” button!
Focus Your Media Posts.
It’s fine to have other channels or other profiles on the same social sites, but you have to realize that people will want your presence on a certain account to be consistent. If people don’t know what to expect, or when to expect it, they will find it difficult to follow you because they will want a certain type of content from you.
Recognize Your Audience As Your Tribe.
These are the people who will become a family to you. Replying and remaining present with them not only feels genuine, but it feels relatable. You will seem less like a business scheme and more like a friend to people who genuinely want to buy your stuff and support you. Getting no response from you either through a IM, public post, or just a simple like will make your audience feel ignored and unimportant. In the end people become less engaged and a little more wary of your brand seeing as you being strictly business and less of a person who genuinely cares about them- instead it will feel like you care more about their wallet.
Create Value For Others.
If people are going to find you and follow you be sure that they get something back for it. Sure your personality is a HUGE bonus, but they will not feel compelled to keep consuming your work if they come up short. Just keep in mind that no one owes you anything. They don’t owe you their attention. You have to earn it by being helpful to them like a mentor or trusted friend.
Don’t you find yourself drawn to people who add to your life whether if they are a good listener or an advice giver? Exactly.
So far, those are my tips on how to be more of a leader in social media. Thank you so much for reading, guys. Take care, and let me know what other tips you think are important. Also, did these tips help you? Let me know in the comments!